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.tab-section-01 .tabs li { | .tab-section-01 .tabs li { | ||
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<section class="no-padding-bottom"> | <section class="no-padding-bottom"> | ||
− | <div class="content-title">OVERVIEW</div> | + | <div class="content-title no-subtitle">OVERVIEW</div> |
<div class="content">In order to bridge the gap between research and industry, we are implementing our engineered system as a business venture. We envision OxyPonics as a startup company that will provide comprehensive solutions to modern day issues with hydroponic farming. We collaborated with Rev: Ithaca Startup Works, an Ithaca-based hardware accelerator, for 11 weeks. During this time, we worked with Rev to delve deeper into the product design process, networked with potential customers and investors, and created an effective business model to bring OxyPonics to market.</div><br> | <div class="content">In order to bridge the gap between research and industry, we are implementing our engineered system as a business venture. We envision OxyPonics as a startup company that will provide comprehensive solutions to modern day issues with hydroponic farming. We collaborated with Rev: Ithaca Startup Works, an Ithaca-based hardware accelerator, for 11 weeks. During this time, we worked with Rev to delve deeper into the product design process, networked with potential customers and investors, and created an effective business model to bring OxyPonics to market.</div><br> | ||
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</div><br> | </div><br> | ||
− | <div class="tab-header">SWOT Analysis</div> | + | <div class="tab-header swot">SWOT Analysis</div> |
<div class = "row match-my-cols"> | <div class = "row match-my-cols"> | ||
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</div> | </div> | ||
− | <div class="content">More information about the market can be found in our <a class=" | + | <div class="content">More information about the market can be found in our <a class="link"data-toggle="tab" href="#tab2tab-1">business plan</a>.</div> |
</div> | </div> | ||
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<div class="tab-header">OxyPonics Material Costs</div> | <div class="tab-header">OxyPonics Material Costs</div> | ||
+ | <div class="bus-content"> | ||
<table class="bus-table"> | <table class="bus-table"> | ||
<thead> | <thead> | ||
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<tbody> | <tbody> | ||
<tr> | <tr> | ||
− | <td> | + | <td>CanaKit Raspberry Pi 3</td> |
− | + | ||
− | + | ||
− | + | ||
− | + | ||
− | + | ||
− | + | ||
− | + | ||
<td>$42.99</td> | <td>$42.99</td> | ||
<td>1</td> | <td>1</td> | ||
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</tr> | </tr> | ||
<tr> | <tr> | ||
− | <td> | + | <td>SanDisk 16GB Memory Card</td> |
<td>$6.95</td> | <td>$6.95</td> | ||
<td>1</td> | <td>1</td> | ||
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</tr> | </tr> | ||
<tr> | <tr> | ||
− | <td> | + | <td>ArduCam 5 MP Mini Camera</td> |
<td>$14.99</td> | <td>$14.99</td> | ||
<td>1</td> | <td>1</td> | ||
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</tr> | </tr> | ||
<tr> | <tr> | ||
− | <td>Mouser</td> | + | <td>Mouser LED</td> |
<td>$0.40</td> | <td>$0.40</td> | ||
<td>10</td> | <td>10</td> | ||
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</tr> | </tr> | ||
<tr> | <tr> | ||
− | <td>Mouser</td> | + | <td>Mouser LED</td> |
<td>$0.11</td> | <td>$0.11</td> | ||
<td>10</td> | <td>10</td> | ||
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</tbody> | </tbody> | ||
</table> | </table> | ||
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− | |||
− | |||
− | |||
− | |||
</div> | </div> | ||
</div> | </div> | ||
− | + | <section class="no-padding-bottom"> | |
+ | <div class="content-title no-subtitle">REFERENCES</div> | ||
+ | <ol class="references"> | ||
+ | <li>Amazon. (2017, August). General Hydroponics pH Control Kit, Bluelab Combo Meter for Plant Germination, www.amazon.com.</li> | ||
+ | <li>Growers House Hydroponics in Tucson. (2017, September). 24-7 Nutrient Monitor - Continuous Read, growershouse.com/24-7-nutrient-monitor-continuous-read.</li> | ||
+ | <li>Cloudponics. (2017, September). Automate and remotely monitor your hydroponic plant grow system, www.cloudponics.com/gropro/.</li> | ||
+ | </ol> | ||
+ | </section> | ||
</div> | </div> | ||
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<div class="content"> | <div class="content"> | ||
<img alt="rev" src="https://static.igem.org/mediawiki/2017/9/92/T--Cornell--Rev4.jpg" width=70%> | <img alt="rev" src="https://static.igem.org/mediawiki/2017/9/92/T--Cornell--Rev4.jpg" width=70%> | ||
− | </div><div>For any early start up, an incubator can be an amazing resource for growth. This summer, we had the opportunity to work with Rev: Ithaca Startup Works. Cornell iGEM was among the eight teams that were accepted. This hardware accelerator program aims to help product teams make their ideas commercially, technologically, and economically possible. In addition to a four day skills camp, Rev hosted guest speakers, held workshops, and provided access to their prototyping lab to help us along the way. Not only did we receive resources and a great working space, we also gained strong networking with investors and other entrepreneurs and assistance in developing our business model. Working with Rev helped us to develop the right business application for our product, as demonstrated in the business plan. | + | </div><div><br></br>For any early start up, an incubator can be an amazing resource for growth. This summer, we had the opportunity to work with Rev: Ithaca Startup Works. Cornell iGEM was among the eight teams that were accepted. This hardware accelerator program aims to help product teams make their ideas commercially, technologically, and economically possible. In addition to a four day skills camp, Rev hosted guest speakers, held workshops, and provided access to their prototyping lab to help us along the way. Not only did we receive resources and a great working space, we also gained strong networking with investors and other entrepreneurs and assistance in developing our business model. Working with Rev helped us to develop the right business application for our product, as demonstrated in the business plan. |
</div> | </div> | ||
</div> | </div> | ||
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<div class="row timeline-block"> | <div class="row timeline-block"> | ||
<div class="marker"></div> | <div class="marker"></div> | ||
− | <div class="col-md- | + | <div class="col-md-6 timeline-img-wrapper timeline-img-left"> |
<img src="https://static.igem.org/mediawiki/2017/b/b6/CornellRev12.jpg" alt="rev feasibility" class="timeline-img"> | <img src="https://static.igem.org/mediawiki/2017/b/b6/CornellRev12.jpg" alt="rev feasibility" class="timeline-img"> | ||
</div> | </div> | ||
− | <div class="col-md- | + | <div class="col-md-6 timeline-content timeline-content-right"> |
− | <span class="date">JUNE 5-JUNE 23</span> | + | <span class="date">JUNE 5 - JUNE 23</span> |
<h3>FEASIBILITY</h3> | <h3>FEASIBILITY</h3> | ||
− | < | + | <p>In the first few weeks, we worked on finding an application for the redox sensitive bacteria that would best show their potential. During this time, we decided to target the hydroponics industry. In our process of customer discovery, we interviewed over 40 hydroponic farmers, distributors, and researchers along with the Policy and Practices subteam. See a summary of our interviews <a class="link" href="https://2017.igem.org/Team:Cornell/Gold_Integratedhere.">here</a>.</p> |
</div> | </div> | ||
</div> | </div> | ||
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<div class="row timeline-block"> | <div class="row timeline-block"> | ||
<div class="marker"></div> | <div class="marker"></div> | ||
− | <div class="col-md- | + | <div class="col-md-6 timeline-content timeline-content-left"> |
− | <span class="date">JUNE 26-JULY 14</span> | + | <span class="date">JUNE 26 - JULY 14</span> |
<h3>PROOF-OF-CONCEPT</h3> | <h3>PROOF-OF-CONCEPT</h3> | ||
− | < | + | <p>Following customer discovery, we began to design our product based on the customer’s feedback. Our proof-of-concept consisted of Fusion 360 drawings for the hardware and web mockups for the software. Every week, we received comments and ideas from the instructors at Rev to improve our design until prototyping. |
− | </ | + | </p> |
</div> | </div> | ||
− | <div class="col-md- | + | <div class="col-md-6 timeline-img-wrapper timeline-img-right"> |
<img src="https://static.igem.org/mediawiki/2017/3/3a/T--Cornell--CornellRev10.jpg" alt="rev proof of concept" class="timeline-img"> | <img src="https://static.igem.org/mediawiki/2017/3/3a/T--Cornell--CornellRev10.jpg" alt="rev proof of concept" class="timeline-img"> | ||
</div> | </div> | ||
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<div class="row timeline-block"> | <div class="row timeline-block"> | ||
<div class="marker"></div> | <div class="marker"></div> | ||
− | <div class="col-md- | + | <div class="col-md-6 timeline-img-wrapper timeline-img-left"> |
<img src="https://static.igem.org/mediawiki/2017/e/ed/CornellRev14.jpg" alt="pic" class="timeline-img"> | <img src="https://static.igem.org/mediawiki/2017/e/ed/CornellRev14.jpg" alt="pic" class="timeline-img"> | ||
</div> | </div> | ||
− | <div class="col-md- | + | <div class="col-md-6 timeline-content timeline-content-right"> |
− | <span class="date">JULY 17-AUGUST 4</span> | + | <span class="date">JULY 17 - AUGUST 4</span> |
<h3>PROTOTYPE</h3> | <h3>PROTOTYPE</h3> | ||
− | < | + | <p>Using the resources at Rev, such as their 3D printers, we began assembling our system (for more about what we built, see <a class="link" href="https://2017.igem.org/Team:Cornell/Applied_Design">Applied Design</a>). We went through many iterations of prototyping until Demo Day, where we were able showcase our efforts to the local community and potential investors.</p> |
</div> | </div> | ||
</div> | </div> |
Latest revision as of 02:03, 1 November 2017
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Strengths
- Diverse skillset
- Product & market research
- Product development: strong technical expertise
- Company development through collaboration with Rev
- Emphasis on environmental sustainability
Weaknesses
- Emphasis on environmental sustainability
- Complexity of working with biological systems
- New company: must establish brand
Opportunities
- Hydroponics is a growing market
- Market research suggests there is a desire for oxidative stress sensors
- Can address food shortage issues
- No other systems on the market that regulate oxidative stress, in addition to monitoring it
- Potential for product patent
Threats
- Competition from non oxidative stress sensors on the market
- Public perception on use of E. coli
- FDA/Government regulations
Product | Cost per Unit | Quantity | Price |
---|---|---|---|
CanaKit Raspberry Pi 3 | $42.99 | 1 | $42.99 |
SanDisk 16GB Memory Card | $6.95 | 1 | $6.95 |
ArduCam 5 MP Mini Camera | $14.99 | 1 | $14.99 |
Mouser LED | $0.40 | 10 | $4.00 |
Mouser LED | $0.11 | 10 | $1.07 |
Raspberry Pi 5MP Camera Module Webcam for Model Zero | $9.77 | 1 | $9.77 |
Raspberry Pi Zero W | $10.00 | 1 | $10.00 |
SparkFun Ambient Light Sensor Breakout | $4.95 | 4 | $19.80 |
Omega Optical 450 SP Rapid Edge | $100.00 | 1 | $100.00 |
Mouser Electronics Standard LEDs | $0.40 | 10 | $4.00 |
Mouser LED Lighting Lense Assembly | $3.27 | 3 | $9.81 |
Total cost | $223.37 |
- Amazon. (2017, August). General Hydroponics pH Control Kit, Bluelab Combo Meter for Plant Germination, www.amazon.com.
- Growers House Hydroponics in Tucson. (2017, September). 24-7 Nutrient Monitor - Continuous Read, growershouse.com/24-7-nutrient-monitor-continuous-read.
- Cloudponics. (2017, September). Automate and remotely monitor your hydroponic plant grow system, www.cloudponics.com/gropro/.
For any early start up, an incubator can be an amazing resource for growth. This summer, we had the opportunity to work with Rev: Ithaca Startup Works. Cornell iGEM was among the eight teams that were accepted. This hardware accelerator program aims to help product teams make their ideas commercially, technologically, and economically possible. In addition to a four day skills camp, Rev hosted guest speakers, held workshops, and provided access to their prototyping lab to help us along the way. Not only did we receive resources and a great working space, we also gained strong networking with investors and other entrepreneurs and assistance in developing our business model. Working with Rev helped us to develop the right business application for our product, as demonstrated in the business plan.
FEASIBILITY
In the first few weeks, we worked on finding an application for the redox sensitive bacteria that would best show their potential. During this time, we decided to target the hydroponics industry. In our process of customer discovery, we interviewed over 40 hydroponic farmers, distributors, and researchers along with the Policy and Practices subteam. See a summary of our interviews here.
PROOF-OF-CONCEPT
Following customer discovery, we began to design our product based on the customer’s feedback. Our proof-of-concept consisted of Fusion 360 drawings for the hardware and web mockups for the software. Every week, we received comments and ideas from the instructors at Rev to improve our design until prototyping.
PROTOTYPE
Using the resources at Rev, such as their 3D printers, we began assembling our system (for more about what we built, see Applied Design). We went through many iterations of prototyping until Demo Day, where we were able showcase our efforts to the local community and potential investors.
- Increased research and development for continued bacterial development and product optimization
- Improving predictive modeling for our product
- Developing a mobile application that can be used with the biosensor
- Customizing individual solutions for farms whose hydroponics setups may not be optimal for our product
- Increasing efficiency of production by creating a biological division, a detection and monitoring division, and a packaging division
- Channeling resources into manufacturing to distribute our product on the market
- Improving marketing strategies by identifying new markets, advertising, and reaching out to our community.