Difference between revisions of "Team:UPMC PARIS/Notebook"

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<h2 class="centered">ONE BRAND, ONE VOICE.</h2>
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<p>Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
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<p>We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.</p>
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<p>By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.</p>
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<h2 class="centered">MOBILE FIRST THINKING, ALWAYS.</h2>
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<h2 class="centered">Twor BRAND BRAND, dfsqfsdqf VOICE.</h2>
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         <embed src="https://static.igem.org/mediawiki/2017/2/28/UPMC_team_2017_pdf_test_upmc.pdf" width="100%" style="margin-left:auto;margin-right:auto;" height="600" type='application/pdf'>
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         <embed src="https://static.igem.org/mediawiki/2017/4/43/UPMC_team2017_Labbook_bio_real.pdf" width="100%" style="margin-left:auto;margin-right:auto;" height="600" type='application/pdf'>
 
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<p>Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
 
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<p>We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.</p>
 
<p>By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.</p>
 
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Revision as of 03:28, 2 November 2017

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