Difference between revisions of "Team:Cornell/Entrepreneurship"

In order to bridge the gap between research and industry, we are implementing our engineered system as a business venture. We envision OxyPonics as a startup company that will provide comprehensive solutions to modern day issues with hydroponic farming. We collaborated with Rev: Ithaca Startup Works, an Ithaca-based hardware accelerator, for 11 weeks. During this time, we worked with Rev to delve deeper into the product design process, networked with potential customers and investors, and created an effective business model to bring OxyPonics to market.

OxyPonics’ mission is to provide real-time oxygen-sensing technology to hydroponic farmers that will optimize farming processes and crop yields. Our core product consists of several components: the oxidative stress sensor, analytical data software, and a tri-monthly subscription plan. Each sensor is capable of detecting oxygen stress in areas as large as 100 square feet. The data analytical software provides continuous feedback on oxidative stress levels and helps to optimize conditions for plant growth. Furthermore, our subscription plan targets farmers who own large commercial hydroponic farms. For this customer segment, a strong barrier to entry is the large initial purchase of all necessary equipment. By paying a flat rate every three months to subscribe to Oxyponics, farmers can easily enjoy the detection system at reduced upfront costs. The subscription plan provides planter cup replacement and bacteria refill with no additional charge. As an affordable alternative to costly dosing systems or probes, these components of Oxyponics offer an effective means to maximize productivity and plant health.

Oxyponics prioritizes customer satisfaction by catering to consumer values and preemptively addressing potential safety considerations. The common safety concerns raised by new subscribers are the sensor’s electronic components and the use of E. coli for data collection. We addressed these concerns by guaranteeing that the E. coli implemented in the device is non-pathogenic and remains enclosed in a sealed container to prevent contact with crops. As a second layer of protection against crop contamination, we also utilized bacteria-killing UV light to keep E. coli isolated from the plants. To prevent water from leaking into the sensor, we have found a balance between expensive high-end waterproof materials and paints, and a more modest construction cost. Our product has passed numerous test trials and is demonstrated to be safe, effective, and viable for business.