Entrepreneurship

Abstract

   This year，the ultimate goal of our team，iGEM_BIT is to achieve the commercialization of the biomarkers detection module type (JACOB)，we need our project go into people‘s daily life，that's why we need entrepreneurship.

   Starting with markets and businesses:
   Through the market, we clarify the characteristics of JACOB and discard unnecessary factors.
   Through the company, we optimized the design of JACOB in laboratory to make the project more consistent with the actual situation.

Market Analysis

   In terms of market, our market is IVD, we has carried on the SWOT analysis to project the market, which seriously analyzes the project's strengths, weaknesses, opportunities and competition (see links). In addition, we conducted interviews with our future users and, through interviews with people of different ages, got further feedback on the project. we conducted SWOT analysis of the project，including strengths, weaknesses, opportunities and competition（Hyperlink）.In addition, we interviewed with our users of different ages,getting more information for our project.

SWOT

Strength

1. Convenience
2. Adaptability
3. High Cost/Performance Ratio
4. Inelastic to change in test conditions

Weakness

1. Technology Barrier
2. Branding Barrier
3. Strict Market Admittance Criteria
4. Distribution Barrier

Opportunity

1. Favorable national economic condition
2. Positive national policies
3. Uprising Health-consciousness

Threats

1. Well-established industries control the high-end markets with related products
2. Industrial chain is currently complete
3. Technological applications are matured

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