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Revision as of 00:26, 2 November 2017
As mentioned previously, our goal was to actively engage the scientific community and the general public to assure that our project is safe, responsible and good for the world. This was among other things made possible through various mass media tools such as social media platforms, the press and a podcast to engage with the audience and receive feedback. This page will therefore serve as a detailed overview of the work effectuated in the different communicative areas:
Social Media
Our communicative approach on social media was to engage as many as possible - both individuals from the scientific community and individuals from the general public that are curious about science. The tone on all our social media platforms was down-to-earth and casual. Due to the genre and format of social media nowadays, the communication of our scientific project was also kept very fundamental in order to keep the users interested.
Facebook
A large amount of the general public uses Facebook. Therefore, the focus on this social media platform was to diversify our target group as much as possible, so that we could get individuals from different background to show interest in our project. Therefore, this platform was utilised in collaboration with the events to target individuals that could be potentially interested in our project.
Instagram
A large amount of the younger generation uses Instagram as their primary social media platforms. The focus on this social media platform was primarily to provide a more visually pleasing insight to our project and team to this target group and thereby get them interested in iGEM and synthetic biology in general. Also, it was a great way to keep up with the other iGEM teams around the world. Instagram allowed us an insight into what the younger generation mainly reacted and interacted with, and what got them interested.
Twitter
A large part of the scientific community uses Twitter. Therefore, this social media platform was used as a mean of communicating with the scientific community around the world by sharing our critical reflections, personal team pictures and live event-updates.
See our latest social media posts here:
