Team:Macquarie Australia/Entrepreneurship
Overview
We are living in a world of extremes. Temperatures are soaring. Sea levels are rising. Population growth is exploding. Non-renewable resources are dwindling. Our planet is facing the biggest environmental crisis in known history and what’s worse, we are running out of time to turn it around.
“Climate change is intrinsically linked to public health, food and water security, migration, peace, and security. It is a moral issue. It is an issue of social justice, human rights and fundamental ethics. We have a profound responsibility to the fragile web of life on this Earth, and to this generation and those that will follow.” – United Nations Secretary-General Ban Ki-moon
The transport industry is one of the biggest contributors to greenhouse gas emissions, responsible for a whopping 27% of emissions in 2015 in the US. Attempts to convert to renewable fuel sources have shown promise with solar and electric vehicles entering the market. However, levels of customer adoption have remained disappointingly low due to the high cost, poor efficiency and inconvenience of most alternative fuels. Governments have taken little action to build the supporting infrastructure necessary, leaving consumers with little choice but to resort to traditional fuel. Some that claim to be ‘green’ are not actually green at all, either – most methods of hydrogen production, for example, require fossil fuels!
