Difference between revisions of "Team:UCopenhagen/HP/Media"

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                         <h1> M E D I A</h1>
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As mentioned previously, our goal was to actively engage the scientific community and the general public to assure that our project is safe, responsible and good for the world. This was among other things made possible through various mass media tools such as social media platforms, the press and a podcast to engage with the audience and receive feedback.
  
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This page will therefore serve as a detailed overview of the work effectuated in the different communicative areas:
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                     <h2 class="section-heading">Introduction </h2>
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                     <h2 class="section-heading"> Social Media </h2>
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                     <p class="lead">Our team believes that establishing a stable platform for scientists to create naïve orthogonal living compartments, would allow for an unpredictable advancement in the field of synthetic biology. Our project will not attempt to create an endosymbiont, but instead investigate the mechanisms in free-living cells in a bottom-up approach to endosymbiosis. 
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The endosymbiotic theory, formulated in the early years of the previous century, outlines that the organelles of the eukaryotic cell, such as the mitochondria, have their origin in free-living prokaryotes engulfed by bigger cells. These incorporated cells then co-evolved with their host conferring to it novel emergent properties which ultimately helped fuel the development of more complex multicellular biological systems such as plants and animals (Archibald, 2015). </p>
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Our communicative approach on social media was to engage as many as possible - both individuals from the scientific community and individuals from the general public that are curious about science. The tone on all our social media platforms was down-to-earth and casual. Due to the genre and format of social media nowadays, the communication of our scientific project was also kept very fundamental in order to keep the users interested.<br><br>
  
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<strong>Facebook</strong>
 
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<p>We have identified three mechanisms we believe to be mandatory for the development of a stable endosymbiotic relationship, which we will be trying to replicate in free-living cells. First of all, in order for the relationship to be stable, the two organisms must  be mutually dependent on each other; there must be a mutually beneficial interaction between host and symbiont. Secondly, there has to be some sort of control and synchronization of symbiont replication. If the symbiont were to be replicating freely we could end up with way too many or not enough symbionts in the host. Finally, a common feature of the endosymbiotic organelles we have looked at, is the transfer of genes from the symbiont to the host. Because of this transfer, the gene and protein expression is taking place in the nucleus and the proteins and metabolites are transported to the organelle. This import of proteins is interesting not just for understanding endosymbiosis, but also for the potential applications in synthetic biology.</p>
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A large amount of the general public uses Facebook. Therefore, the focus on this social media platform was to diversify our target group as much as possible, so that we could get individuals from different background to show interest in our project. Therefore, this platform was utilised in collaboration with the events to target individuals that could be potentially interested in our project. <br><br>
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<strong>Instagram</strong>
 
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A large amount of the younger generation uses Instagram as their primary social media platforms. The focus on this social media platform was primarily to provide a more visually pleasing insight to our project and team to this target group and thereby get them interested in iGEM and synthetic biology in general. Also, it was a great way to keep up with the other iGEM teams around the world. Instagram allowed us an insight into what the younger generation mainly reacted and interacted with, and what got them interested.
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<p>Based on these considerations, we decided to work on three distinct, but intertwined, projects pertaining to endosymbiosis, namely Interdependence, Number Control, and Protein import. We believe that by combining these three projects, a key step towards the understanding of endosymbiosis and its employment in synthetic biology will be obtained. </p>
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<strong>Twitter</strong>
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A large part of the scientific community uses Twitter. Therefore, this social media platform was used as a mean of communicating with the scientific community around the world by sharing our critical reflections, personal team pictures and live event-updates. <br><br>
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See our latest social media posts here:
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                     <p>By understanding the basic principles behind the creation of stable endosymbiotic events we hope that in the future it will be possible to use artificial endosymbiosis as a new technology in synthetic biology, and we believe that value can be created in the foundational track of the iGEM competition. History has shown that great scientific advances has followed the implementation of new revolutionary technologies (Gershon 2003). </p>
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<p>We envision that artificial endosymbiosis could be applied in a broad range of fields, including agriculture, medicine and production of valuable compounds. A deeper understanding of the relationships intertwining endosymbionts and their hosts could unravel new knowledge applicable for the treatment of mitochondrial diseases, while a living compartment able to fixate nitrogen from the air could decrease the fertilizer use in agricultural production. </p>
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<p>However, the applications are only limited by the imagination of future users. Indeed, the game-changing role of endosymbiosis has not gone unseen to the eyes of the modern bioengineers, who predict that the establishment of a novel interaction has the potential to radically alter the host cell physiology without directly affecting the host genome (Scientific America Vol 105 pp. 36-45).</p>
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<p>Before the potential application of artificial endosymbiosis, there are many things to consider. While the current regulations regarding GMO limits what is possible to apply in agriculture and medicine, regulations regarding synthetically modified organisms (SMOs) have not yet been systematically put into place. How will a new field of SMO be regulated, and how will it influence possible applications of artificial endosymbiosis?</p>
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<p>In addition to our scientific investigation we are enthused to trigger debate about synthetic biology. We intend to podcast intriguing conversations with experts, thereby hoping to reach the general public and impel the discussion about the ethics and future prospects in combining biology and engineering.</p>
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                     <h2>Find Incell here:</h2>
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                     <h2>Find inCell here:</h2>
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Revision as of 00:23, 2 November 2017

M E D I A

As mentioned previously, our goal was to actively engage the scientific community and the general public to assure that our project is safe, responsible and good for the world. This was among other things made possible through various mass media tools such as social media platforms, the press and a podcast to engage with the audience and receive feedback. This page will therefore serve as a detailed overview of the work effectuated in the different communicative areas:

Social Media

Our communicative approach on social media was to engage as many as possible - both individuals from the scientific community and individuals from the general public that are curious about science. The tone on all our social media platforms was down-to-earth and casual. Due to the genre and format of social media nowadays, the communication of our scientific project was also kept very fundamental in order to keep the users interested.

Facebook
A large amount of the general public uses Facebook. Therefore, the focus on this social media platform was to diversify our target group as much as possible, so that we could get individuals from different background to show interest in our project. Therefore, this platform was utilised in collaboration with the events to target individuals that could be potentially interested in our project.

Instagram
A large amount of the younger generation uses Instagram as their primary social media platforms. The focus on this social media platform was primarily to provide a more visually pleasing insight to our project and team to this target group and thereby get them interested in iGEM and synthetic biology in general. Also, it was a great way to keep up with the other iGEM teams around the world. Instagram allowed us an insight into what the younger generation mainly reacted and interacted with, and what got them interested.

Twitter
A large part of the scientific community uses Twitter. Therefore, this social media platform was used as a mean of communicating with the scientific community around the world by sharing our critical reflections, personal team pictures and live event-updates.

See our latest social media posts here:

Find Incell here: