Team:Hong Kong HKU/HP/Gold Integrated

Marketing research - End user surveys

Why, Who and What of our survey

We aim to make our diagnostic method as user-friendly as possible, hence, we conducted a marketing research to better understand the concerns of frontline medical workers. Among the survey takers were medical workers from various fields (General Physician, Neurosurgeon, Paediatrician, and intern). They reflected that the accuracy of the diagnostic tests is the most important, followed by the ease of implementing the test. Cost-effectiveness is also considered.

Integrating the result into our project

Modifications were then made to our DNA nanostructure design after obtaining the above invaluable feedback. Our design is optimized to improve the absolute readout, and we aim to further improve the signal: noise ratio to reduce false positives. Instead of ABTS, we will use a simpler fluorescent-based assay for speedier results. We are also looking into result indicators as simple as a color change, as well as prototyping our product as a diagnostic kit that can be used easily by frontline medical workers.